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The Resource Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

Label
Jab, Jab, Jab, Right Hook
Title
Jab, Jab, Jab, Right Hook
Creator
Subject
Summary
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr
http://library.link/vocab/creatorName
Vaynerchuk, Gary
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Nonfiction
  • Business
  • Marketing & Sales
Label
Jab, Jab, Jab, Right Hook
Instantiates
Publication
Control code
OVERDRIVE:22de577b-7fb0-489a-99e5-064a61a31f51
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780062273079
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Jab, Jab, Jab, Right Hook
Publication
Control code
OVERDRIVE:22de577b-7fb0-489a-99e5-064a61a31f51
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780062273079
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

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