The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney

Resource Information

The instance The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney represents a material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium. This resource is a combination of several types including: Instance, Electronic.

Label

The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney

Link

http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470499276

Title remainder

seven proven strategies to grow your business using social media

Statement of responsibility

Paul Chaney

Instantiates

• The digital handshake : seven proven strategies to grow your business using social media

Publication

• Hoboken, N.J., J. Wiley and Sons, 2009

Copyright

• copyright 2009

Note

Description based on print version record

Bibliography note

Includes bibliographical references and index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan

Control code

ocm635505704

Dimensions

unknown

Extent

1 online resource (xxvii, 244 pages)

Form of item

electronic

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other physical details

illustrations.

Record ID

u1203986

Sound

unknown sound

Specific material designation

remote

Stock number

CL0500000069