Google speaks : secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page, Janet Lowe

Resource Information

The instance Google speaks : secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page, Janet Lowe represents a material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium. This resource is a combination of several types including: Instance, Electronic.

Label

Google speaks : secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page, Janet Lowe

Link

http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470398548

Title remainder

secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page

Statement of responsibility

Janet Lowe

Instantiates

• Google speaks : secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page

Publication

• Hoboken, N.J., J. Wiley and Sons, 2009

Copyright

• copyright 2009

Note

Description based on print version record

Bibliography note

Includes bibliographical references (pages 295-314)

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Introduction -- The Google guys : Sergey Brin ; Larry Page ; The power of partnership ; Networking at its best ; Burning man -- Adult supervision : The collective wisdom of Silicon Valley ; He's been the rock: they've been the rockets ; A man of influence ; Climbing a different kind of mountain -- In the beginning : The ultimate search engine ; Not inventing, but improving upon ; Look around you for inspiration ; How search works ; Platform power ; Open platform -- Google by any other name : A blessed blunder ; From noun to verb ; Playing with the name ; The Google logo ; The Google doodle ; Google zeitgeist -- A company is born : Yahoo! drew the map ; The requisite garage ; The venture capitalists ; The elusive business plan ; Investing in wild ideas ; Good ideas put to good use ; Dealing with dark matter ; Aversion to advertising ; Advertising that delivers results ; Two ways to advertise: AdWords and AdSense ; Extending the Google reach ; The science of advertising ; Google didn't advertise itself - at first ; Birth of the Google economy -- Going public : "We're different" ; The Dutch auction ; The Playboy interview ; Ten years later -- The vision : Make it useful ; Make it big ; Make it fun ; Don't do evil ; Make it free -- Google culture : New management style ; Ten things Google has found to be true ; Riding the long tail ; 20 percent projects ; Perpetual beta ; Fabled workplace ; An alternative point of view ; Googleplex ; Google in Ireland ; Top ten reasons to work at Google ; The battle for brainpower ; Guarding the secrets -- Google grows up : Conflicts and controversy : Click fraud ; Avoiding - or not avoiding - pornography ; Privacy issue ; Advertising products ; Gmail ; Street view ; Can they snoop - and will they tell? ; Hello, human rights ; The great Chinese firewall ; Principles of freedom ; Copyright infringement; The authors' revolt ; The game-changing settlement ; Lawsuits everywhere ; Google gets an airplane ; Google gets a satellite -- Good citizen Google : Google.org: the philanthropic part ; Google and the environment ; Renewable energy less than coal ; Geothermal power ; Energy from the sea ; Energy-efficient Googleplex -- Google's future : Artificial intelligence ; Onward to Web 3.0 ; Cloud computing ; YouTube ; The Google phone ; White spaces -- The dominant power in the industry? : Google Microsoft, and the Internet civil war ; The battle of Yahoo! ; Gates on Google -- Conclusion : Lessons from Larry and Sergey ; The traits of those who change the world -- Timeline -- Glossary

Control code

ocm635504306

Dimensions

unknown

Extent

1 online resource (xiii, 315 pages).

Form of item

electronic

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Record ID

u1203678

Sound

unknown sound

Specific material designation

remote

Stock number

CL0500000069