Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company

Resource Information

The work Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company represents a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium. This resource is a combination of several types including: Work, Language Material, Books.

Label

Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company

Title remainder

many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company

Statement of responsibility

Deborah L. Roberts, Frank T. Piller

Creator

• Roberts, Deborah L

Contributor

• Piller, Frank T.

Author

• Piller, Frank T.
• Roberts, Deborah L

Subject

• Technological innovations
• Business planning
• Social media

Language

eng

Cataloging source

UMI

Index

no index present

LC call number

HD30.28

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography