Coverart for item
The Resource Your guide to entertainment marketing and performance : collection, Al Lieberman ... [and others]

Your guide to entertainment marketing and performance : collection, Al Lieberman ... [and others]

Label
Your guide to entertainment marketing and performance : collection
Title
Your guide to entertainment marketing and performance
Title remainder
collection
Statement of responsibility
Al Lieberman ... [and others]
Contributor
Subject
Genre
Language
eng
Cataloging source
UMI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Lieberman, Al
http://library.link/vocab/subjectName
  • Mass media
  • Marketing research
  • Marketing
  • Marketing
Label
Your guide to entertainment marketing and performance : collection, Al Lieberman ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133742848
Instantiates
Publication
Copyright
Note
A compilation of two FTPress/Pearson titles
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
  • Al Lieberman and Patricia Esgate
  • Marketing metrics, second edition : the definitive guide to measuring marketing performance
  • Paul W. Farris ... [and others]
Control code
ocn861618527
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
  • online
  • electronic
Isbn
9780133742848
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000325
System control number
(OCoLC)861618527
Label
Your guide to entertainment marketing and performance : collection, Al Lieberman ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133742848
Publication
Copyright
Note
A compilation of two FTPress/Pearson titles
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
  • Al Lieberman and Patricia Esgate
  • Marketing metrics, second edition : the definitive guide to measuring marketing performance
  • Paul W. Farris ... [and others]
Control code
ocn861618527
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
  • online
  • electronic
Isbn
9780133742848
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000325
System control number
(OCoLC)861618527

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
Processing Feedback ...