Coverart for item
The Resource Webs of influence : the psychology of online persuasion : the secret strategies that make us click, Nathalie Nahai

Webs of influence : the psychology of online persuasion : the secret strategies that make us click, Nathalie Nahai

Label
Webs of influence : the psychology of online persuasion : the secret strategies that make us click
Title
Webs of influence
Title remainder
the psychology of online persuasion : the secret strategies that make us click
Statement of responsibility
Nathalie Nahai
Creator
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Nahai, Nathalie
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Web sites
Label
Webs of influence : the psychology of online persuasion : the secret strategies that make us click, Nathalie Nahai
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781292134628
Instantiates
Publication
Note
Previous edition published: 2012
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Influence: an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain
Control code
ocn973495617
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781292134628
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000833
System control number
  • (Sirsi) o973495617
  • (OCoLC)973495617
Label
Webs of influence : the psychology of online persuasion : the secret strategies that make us click, Nathalie Nahai
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781292134628
Publication
Note
Previous edition published: 2012
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Influence: an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain
Control code
ocn973495617
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781292134628
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000833
System control number
  • (Sirsi) o973495617
  • (OCoLC)973495617

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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