The Resource Visual merchandising : window and in-store displays for retail, Tony Morgan

Visual merchandising : window and in-store displays for retail, Tony Morgan

Label
Visual merchandising : window and in-store displays for retail
Title
Visual merchandising
Title remainder
window and in-store displays for retail
Statement of responsibility
Tony Morgan
Creator
Subject
Genre
Language
eng
Summary
From the Publisher: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area
Cataloging source
UKM
http://library.link/vocab/creatorName
Morgan, Tony
Dewey number
741.6
Illustrations
illustrations
Index
index present
LC call number
HF5845
LC item number
.M67 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Display of merchandise
  • Show windows
  • Merchandising
  • Display of merchandise
  • Show windows
Label
Visual merchandising : window and in-store displays for retail, Tony Morgan
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781856697637
Instantiates
Publication
Note
Previous edition: 2008
Bibliography note
Includes bibliographical references (pages 205) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- History of visual merchandising -- The role of a visual merchandiser: Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store design: What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows: Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum and Mason -- In-store visual merchandising: Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purchase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins: Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The visual merchandiser's studio: Visual merchandiser's toolbox -- Health and safety -- Lighting chart
Control code
ocn803922227
Dimensions
unknown
Extent
1 online resource (208 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000156
Label
Visual merchandising : window and in-store displays for retail, Tony Morgan
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781856697637
Publication
Note
Previous edition: 2008
Bibliography note
Includes bibliographical references (pages 205) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- History of visual merchandising -- The role of a visual merchandiser: Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store design: What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows: Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum and Mason -- In-store visual merchandising: Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purchase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins: Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The visual merchandiser's studio: Visual merchandiser's toolbox -- Health and safety -- Lighting chart
Control code
ocn803922227
Dimensions
unknown
Extent
1 online resource (208 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000156

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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