Coverart for item
The Resource Twitter marketing : an hour a day, Hollis Thomases

Twitter marketing : an hour a day, Hollis Thomases

Label
Twitter marketing : an hour a day
Title
Twitter marketing
Title remainder
an hour a day
Statement of responsibility
Hollis Thomases
Creator
Author
Subject
Language
eng
Summary
"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page
Member of
Cataloging source
UMI
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Thomases, Hollis
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Serious skills
http://library.link/vocab/subjectName
  • Internet marketing
  • Business communication
  • Online social networks
Label
Twitter marketing : an hour a day, Hollis Thomases
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470562260
Instantiates
Publication
Copyright
Note
  • Description based on print version record
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
Control code
ocm608494758
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780470562260
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000064
System control number
(OCoLC)608494758
Label
Twitter marketing : an hour a day, Hollis Thomases
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470562260
Publication
Copyright
Note
  • Description based on print version record
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
Control code
ocm608494758
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780470562260
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000064
System control number
(OCoLC)608494758

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
Processing Feedback ...