The Resource There's no business that's not show business : marketing in an experience culture, Bernd H. Schmitt, David L. Rogers, Karen Vrotsos, (electronic resource)

There's no business that's not show business : marketing in an experience culture, Bernd H. Schmitt, David L. Rogers, Karen Vrotsos, (electronic resource)

Label
There's no business that's not show business : marketing in an experience culture
Title
There's no business that's not show business
Title remainder
marketing in an experience culture
Statement of responsibility
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Creator
Contributor
Subject
Genre
Language
eng
Additional physical form
Available also in a print edition.
Cataloging source
DLC
http://library.link/vocab/creatorName
Schmitt, Bernd
Dewey number
659.1/52
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.S344 2004
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorDate
  • 1970-
  • 1960-
http://library.link/vocab/relatedWorkOrContributorName
  • Rogers, David L.
  • Vrotsos, Karen
  • Safari Tech Books Online
Series statement
Financial Times Prentice Hall books
http://library.link/vocab/subjectName
  • Brand name products
  • Corporate image
  • Customer relations
Label
There's no business that's not show business : marketing in an experience culture, Bernd H. Schmitt, David L. Rogers, Karen Vrotsos, (electronic resource)
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=0130471194
Instantiates
Publication
Note
Includes index
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Issuing body
Made available through: Safari Books Online, LLC.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(Safari)0130471194
System details
Mode of access: World Wide Web
Label
There's no business that's not show business : marketing in an experience culture, Bernd H. Schmitt, David L. Rogers, Karen Vrotsos, (electronic resource)
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=0130471194
Publication
Note
Includes index
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Issuing body
Made available through: Safari Books Online, LLC.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(Safari)0130471194
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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