Coverart for item
The Resource The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney, (electronic resource)

The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney, (electronic resource)

Label
The social commerce handbook : 20 secrets for turning social media into social sales
Title
The social commerce handbook
Title remainder
20 secrets for turning social media into social sales
Statement of responsibility
Paul Marsden and Paul Chaney
Title variation
Twenty secrets for turning social media into social sales
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Marsden, Paul
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1955-
http://library.link/vocab/relatedWorkOrContributorName
Chaney, Paul
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing
Label
The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney, (electronic resource)
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780071802024
Instantiates
Publication
Note
"Proven solutions for selling to the new social shopper from the world's smartest brands" --Cover
Bibliography note
Includes bibliographical references and index
Contents
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile
Control code
ocn825076475
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Isbn
9780071802031
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000182
System control number
(OCoLC)825076475
Label
The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney, (electronic resource)
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780071802024
Publication
Note
"Proven solutions for selling to the new social shopper from the world's smartest brands" --Cover
Bibliography note
Includes bibliographical references and index
Contents
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile
Control code
ocn825076475
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Isbn
9780071802031
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000182
System control number
(OCoLC)825076475

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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