Coverart for item
The Resource The road to luxury : the evolution, markets, and strategies of luxury brand management, Ashok Som, Christian Blanckaert

The road to luxury : the evolution, markets, and strategies of luxury brand management, Ashok Som, Christian Blanckaert

Label
The road to luxury : the evolution, markets, and strategies of luxury brand management
Title
The road to luxury
Title remainder
the evolution, markets, and strategies of luxury brand management
Statement of responsibility
Ashok Som, Christian Blanckaert
Title variation
Evolution, markets, and strategies of luxury brand management
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Som, Ashok
Illustrations
illustrations
Index
no index present
LC call number
HD9999.L852
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Blanckaert, Christian
http://library.link/vocab/subjectName
  • Luxuries
  • Luxury goods industry
  • Brand name products
  • Branding (Marketing)
Label
The road to luxury : the evolution, markets, and strategies of luxury brand management, Ashok Som, Christian Blanckaert
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470830024
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : definition and crisis of luxury -- Evolution of the global luxury market -- Who's who of luxury -- Branding -- Brand identity, clients, and ethos -- Family houses, corporatization and new entrants -- Management styles in the luxury industry -- Skills -- Services : the point of sale -- Systems and operations in the luxury business -- Retail, distribution, and E-Commerce -- Intellectual property rights and counterfeiting -- Emerging markets and emerging market luxury brands -- The future and questions to ponder
Control code
on1131863181
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780470830055
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
Stock number
CL0501000085
System control number
(OCoLC)1131863181
Label
The road to luxury : the evolution, markets, and strategies of luxury brand management, Ashok Som, Christian Blanckaert
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470830024
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : definition and crisis of luxury -- Evolution of the global luxury market -- Who's who of luxury -- Branding -- Brand identity, clients, and ethos -- Family houses, corporatization and new entrants -- Management styles in the luxury industry -- Skills -- Services : the point of sale -- Systems and operations in the luxury business -- Retail, distribution, and E-Commerce -- Intellectual property rights and counterfeiting -- Emerging markets and emerging market luxury brands -- The future and questions to ponder
Control code
on1131863181
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780470830055
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
Stock number
CL0501000085
System control number
(OCoLC)1131863181

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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