Coverart for item
The Resource The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin

The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin

Label
The persona lifecycle : keeping people in mind throughout product design
Title
The persona lifecycle
Title remainder
keeping people in mind throughout product design
Statement of responsibility
by John S. Pruitt, Tamara Adlin
Creator
Contributor
Author
Subject
Language
eng
Summary
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Pruitt, John
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Adlin, Tamara
Series statement
The Morgan Kaufmann series in interactive technologies
http://library.link/vocab/subjectName
  • Product management
  • New products
  • Research, Industrial
Label
The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780125662512
Instantiates
Publication
Copyright
Note
Description based on print version record
Bibliography note
Includes bibliographical references (pages 693-705) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception and gestation (creating personas) -- Phase 3: Birth and maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin and Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form
Control code
ocm535580233
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780080455730
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000056
System control number
(OCoLC)535580233
Label
The persona lifecycle : keeping people in mind throughout product design, by John S. Pruitt, Tamara Adlin
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780125662512
Publication
Copyright
Note
Description based on print version record
Bibliography note
Includes bibliographical references (pages 693-705) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception and gestation (creating personas) -- Phase 3: Birth and maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin and Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form
Control code
ocm535580233
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780080455730
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000056
System control number
(OCoLC)535580233

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
Processing Feedback ...