Coverart for item
The Resource The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer ... [and others]

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer ... [and others]

Label
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Title
The online advertising playbook
Title remainder
proven strategies and tested tactics from the Advertising Research Foundation
Statement of responsibility
Joseph Plummer ... [and others]
Contributor
Subject
Language
eng
Member of
Cataloging source
UMI
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Plummer, Joseph Thornton
  • Advertising Research Foundation
http://library.link/vocab/subjectName
Internet advertising
Label
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470051054
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures
Control code
ocm187921428
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780470051054
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000017
System control number
(OCoLC)187921428
Label
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470051054
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures
Control code
ocm187921428
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780470051054
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000017
System control number
(OCoLC)187921428

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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