The Resource The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott
Resource Information
The item The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Extent
- 1 online resource
- Contents
-
- I. How the web has changed the rules of marketing and PR
- 1. The old rules of marketing and PR are ineffective in an online world
- 2. The new rules of marketing and PR
- 3. Reaching your buyers directly
- II. Web-based communications to reach buyers directly
- 4. Blogs : tapping millions of evangelists to tell your story
- 5. The new rules of news releases
- 6. Audio content delivery through podcasting
- 7. Forums, wikis, and your targeted audience
- 8. Going viral : the web helps audiences catch the fever
- 9. The content-rich web site
- III. Action plan for harnessing the power of the new rules
- 10. You are what you publish : building your marketing and PR plan
- 11. Online thought leadership to brand your organization as a trusted resource
- 12. How to write for your buyers
- 13. How web content influences the buying process
- 14. How to use news releases to reach buyers directly
- 15. The online media room : your front door for much more than the media
- 16. The new rules for reaching the media
- 17. Blogging to reach your buyers
- 18. Podcasting and video made, well, as easy as possible
- 19. Social networking sites and marketing
- 20. Search engine marketing
- 21. Make it happen
- Isbn
- 9780470113455
- Label
- The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
- Title
- The new rules of marketing and PR
- Title remainder
- how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
- Statement of responsibility
- by David Meerman Scott
- Language
- eng
- Cataloging source
- UMI
- http://library.link/vocab/creatorName
- Scott, David Meerman
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Internet marketing
- Public relations
- Label
- The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen
- Control code
- ocm187916796
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- electronic
- Isbn
- 9780470113455
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000017
- Label
- The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen
- Control code
- ocm187916796
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- electronic
- Isbn
- 9780470113455
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Reproduction note
- Electronic reproduction.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000017
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/The-new-rules-of-marketing-and-PR--how-to-use/ospfldQ8-DI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/The-new-rules-of-marketing-and-PR--how-to-use/ospfldQ8-DI/">The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
