Coverart for item
The Resource The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott

The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott

Label
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
Title
The new rules of marketing and PR
Title remainder
how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
Statement of responsibility
by David Meerman Scott
Creator
Author
Subject
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Scott, David Meerman
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Public relations
Label
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470113455
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen
Control code
ocm187916796
Dimensions
unknown
Extent
1 online resource
Form of item
electronic
Isbn
9780470113455
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000017
Label
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly, by David Meerman Scott
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470113455
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen
Control code
ocm187916796
Dimensions
unknown
Extent
1 online resource
Form of item
electronic
Isbn
9780470113455
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000017

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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