The Resource The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler

Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Title
The dragonfly effect
Title remainder
quick, effective, and powerful ways to use social media to drive social change
Statement of responsibility
Jennifer Aaker, Andy Smith ; with Carlye Adler
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Aaker, Jennifer Lynn
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1968-
http://library.link/vocab/relatedWorkOrContributorName
  • Smith, Andy
  • Adler, Carlye
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Internet
  • Social entrepreneurship
  • Social responsibility of business
  • Social change
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470614150
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what?
Control code
ocn741365396
Dimensions
unknown
Edition
1st ed.
Extent
online resource (1 volume)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000097
System control number
(OCoLC)741365396
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith ; with Carlye Adler
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470614150
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what?
Control code
ocn741365396
Dimensions
unknown
Edition
1st ed.
Extent
online resource (1 volume)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000097
System control number
(OCoLC)741365396

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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