The Resource The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney

The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney

Label
The digital handshake : seven proven strategies to grow your business using social media
Title
The digital handshake
Title remainder
seven proven strategies to grow your business using social media
Statement of responsibility
Paul Chaney
Creator
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Chaney, Paul
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Internet advertising
Label
The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470499276
Instantiates
Publication
Copyright
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan
Control code
ocm635505704
Dimensions
unknown
Extent
1 online resource (xxvii, 244 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000069
Label
The digital handshake : seven proven strategies to grow your business using social media, Paul Chaney
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470499276
Publication
Copyright
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan
Control code
ocm635505704
Dimensions
unknown
Extent
1 online resource (xxvii, 244 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000069

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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