Coverart for item
The Resource The definitive guide to marketing analytics and metrics (collection), Cesar A. Brea ... [and others]

The definitive guide to marketing analytics and metrics (collection), Cesar A. Brea ... [and others]

Label
The definitive guide to marketing analytics and metrics (collection)
Title
The definitive guide to marketing analytics and metrics (collection)
Statement of responsibility
Cesar A. Brea ... [and others]
Contributor
Subject
Genre
Language
eng
Cataloging source
UMI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Brea, Cesar A
  • Brea, Cesar A
  • Venkatesan, Rajkumar
  • Farris, Paul
  • Wilcox, Ronald T
  • Farris, Paul
http://library.link/vocab/subjectName
  • Market segmentation
  • Revenue management
  • Consumer profiling
  • Marketing research
  • Marketing
Label
The definitive guide to marketing analytics and metrics (collection), Cesar A. Brea ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133994797
Instantiates
Publication
Copyright
Note
A compilation of three FTPress / Pearson titles
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Marketing and sales analytics : proven techniques and powerful applications from industry leaders
  • Ceasr A. Brea
  • Cutting-edge marketing analytics : real world cases and data sets for hands on learning
  • Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
  • Marketing metrics : the definitive guide to measuring marketing performance
  • (2nd edition)
  • Paul W. Farris ... [and others]
Control code
ocn894047089
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
  • online
  • electronic
Isbn
9780133994797
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000492
System control number
(OCoLC)894047089
Label
The definitive guide to marketing analytics and metrics (collection), Cesar A. Brea ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133994797
Publication
Copyright
Note
A compilation of three FTPress / Pearson titles
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Marketing and sales analytics : proven techniques and powerful applications from industry leaders
  • Ceasr A. Brea
  • Cutting-edge marketing analytics : real world cases and data sets for hands on learning
  • Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
  • Marketing metrics : the definitive guide to measuring marketing performance
  • (2nd edition)
  • Paul W. Farris ... [and others]
Control code
ocn894047089
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
  • online
  • electronic
Isbn
9780133994797
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000492
System control number
(OCoLC)894047089

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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