Coverart for item
The Resource The Tanning of America

The Tanning of America

Label
The Tanning of America
Title
The Tanning of America
Creator
Subject
Summary
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand
http://library.link/vocab/creatorName
Stoute, Steve
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Sociology
  • Nonfiction
  • Business
Label
The Tanning of America
Instantiates
Publication
Control code
OVERDRIVE:3b02143b-0ad2-4afc-af4d-9f5d40112dfb
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781101529119
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
The Tanning of America
Publication
Control code
OVERDRIVE:3b02143b-0ad2-4afc-af4d-9f5d40112dfb
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781101529119
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
Processing Feedback ...