The Resource The Patron Way: : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, Edelstein, Ilana

The Patron Way: : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, Edelstein, Ilana

Label
The Patron Way: : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Title
The Patron Way:
Title remainder
From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Statement of responsibility
Edelstein, Ilana
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
The never-before-told story of Patrón Tequila--the brand that revolutionized an industry How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business--from the brand's iconic bottle to designing the sexy and attention-getting outfits worn by the famous "Patrón Girls" at promotions and parties to running the back office. Patrón is a tequila so sumptuous--and so brilliantly marketed--that it has become the world's leading ultrapremium tequila and has changed the way the spirit is experienced: what was once "gasoline" slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a "Patrón high." Today, Patrón has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company's rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry. A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patrón Way reveals for the first time all the details behind the intimate relationship and marketing genius of the "power couple" that transformed the spirits industry. PRAISE FOR THE PATRÓN WAY " The Patrón Way is a good chronicle of a luxury brand's path to success. . . . Ms. Edelstein dispenses useful advice to aspiring entrepreneurs." The Wall Street Journal "Anyone desirous of making sense of tequila's current status will be well served by chugging The Patrón Way ." Slate "There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patrón is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story." New York Journal of Books "Business lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book. . . . most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any busin..
http://library.link/vocab/creatorName
Edelstein, Ilana
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
O'Reilly Media Company
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Success in business
Label
The Patron Way: : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, Edelstein, Ilana
Link
https://databases.mvlc.org/connect/oreilly?ID=9780071817646
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (256 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780071817646
System details
Mode of access: World Wide Web
Label
The Patron Way: : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, Edelstein, Ilana
Link
https://databases.mvlc.org/connect/oreilly?ID=9780071817646
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (256 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780071817646
System details
Mode of access: World Wide Web

Library Locations

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      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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