The Resource Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Title
Taking brand initiative
Title remainder
how companies can align strategy, culture, and identity through corporate branding
Statement of responsibility
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Title variation
How companies can align strategy, culture, and identity through corporate branding
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Hatch, Mary Jo
Illustrations
illustrations
Index
index present
LC call number
HD59.2
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Schultz, Majken
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate culture
  • Branding (Marketing)
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780787998301
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
ocn923022919
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000655
System control number
(OCoLC)923022919
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780787998301
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
ocn923022919
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000655
System control number
(OCoLC)923022919

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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