Coverart for item
The Resource Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller

Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller

Label
Strategic brand management : building, measuring, and managing brand equity
Title
Strategic brand management
Title remainder
building, measuring, and managing brand equity
Statement of responsibility
Kevin Lane Keller
Creator
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Keller, Kevin Lane
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
Brand name products
Label
Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132664257
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1108874718
Dimensions
unknown
Edition
Fourth edition.
Extent
online resource (1 volume)
Form of item
online
Isbn
9780132664257
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0501000060
System control number
(OCoLC)1108874718
Label
Strategic brand management : building, measuring, and managing brand equity, Kevin Lane Keller
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132664257
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1108874718
Dimensions
unknown
Edition
Fourth edition.
Extent
online resource (1 volume)
Form of item
online
Isbn
9780132664257
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0501000060
System control number
(OCoLC)1108874718

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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