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The Resource Start a Revolution

Start a Revolution

Label
Start a Revolution
Title
Start a Revolution
Creator
Subject
Summary
"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book:Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they'll have a roadmap for revolution at their own institution
http://library.link/vocab/creatorName
  • Bizzle, Ben
  • Flora, Maria
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Language Arts
  • Nonfiction
Label
Start a Revolution
Instantiates
Publication
Control code
OVERDRIVE:2b25c46f-f187-4004-9d65-0ae7bc2df98c
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780838912836
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Start a Revolution
Publication
Control code
OVERDRIVE:2b25c46f-f187-4004-9d65-0ae7bc2df98c
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780838912836
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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