Coverart for item
The Resource Smart business, social business : a playbook for social media in your organization, Michael Brito

Smart business, social business : a playbook for social media in your organization, Michael Brito

Label
Smart business, social business : a playbook for social media in your organization
Title
Smart business, social business
Title remainder
a playbook for social media in your organization
Statement of responsibility
Michael Brito
Creator
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Brito, Michael
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Online social networks
  • Internet marketing
  • Management
  • Social responsibility of business
Label
Smart business, social business : a playbook for social media in your organization, Michael Brito
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132731409
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer : social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe : relevant content matters -- Showcasing two examples of a social business : EMC and Intel
Control code
ocn741517939
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780132731409
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000100
System control number
(OCoLC)741517939
Label
Smart business, social business : a playbook for social media in your organization, Michael Brito
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132731409
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer : social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe : relevant content matters -- Showcasing two examples of a social business : EMC and Intel
Control code
ocn741517939
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780132731409
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000100
System control number
(OCoLC)741517939

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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