Coverart for item
The Resource Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon

Label
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Title
Six rules for brand revitalization
Title remainder
learn how companies like McDonald's can re-energize their brands
Statement of responsibility
Larry Light and Joan Kiddon
Title variation
Brand revitalization
Creator
Contributor
Author
Subject
Genre
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Light, Larry
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
Kiddon, Joan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • McDonald's Corporation
Label
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780137005833
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm313720905
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780136043317
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000035
System control number
(OCoLC)313720905
Label
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780137005833
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm313720905
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780136043317
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000035
System control number
(OCoLC)313720905

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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