The Resource Reputation Management, 4th Edition, Doorley, John

Reputation Management, 4th Edition, Doorley, John

Label
Reputation Management, 4th Edition
Title
Reputation Management, 4th Edition
Statement of responsibility
Doorley, John
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation
http://library.link/vocab/creatorName
Doorley, John
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Garcia, Helio
  • O'Reilly Media Company
Label
Reputation Management, 4th Edition, Doorley, John
Link
https://databases.mvlc.org/connect/oreilly?ID=9781351235006
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
4th edition
Extent
1 online resource (438 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781351235006
System details
Mode of access: World Wide Web
Label
Reputation Management, 4th Edition, Doorley, John
Link
https://databases.mvlc.org/connect/oreilly?ID=9781351235006
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
4th edition
Extent
1 online resource (438 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781351235006
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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