Coverart for item
The Resource Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge

Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge

Label
Putting the public back in public relations : how social media is reinventing the aging business of PR
Title
Putting the public back in public relations
Title remainder
how social media is reinventing the aging business of PR
Statement of responsibility
Brian Solis, Deirdre Breakenridge
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Solis, Brian
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Breakenridge, Deirdre
http://library.link/vocab/subjectName
  • Public relations
  • Social media
  • Online social networks
Label
Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780137011247
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations
Control code
ocm428739866
Dimensions
unknown
Extent
1 online resource (xxviii, 314 pages :)
Form of item
electronic
Isbn
9780137011247
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations ;
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000044
Label
Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780137011247
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations
Control code
ocm428739866
Dimensions
unknown
Extent
1 online resource (xxviii, 314 pages :)
Form of item
electronic
Isbn
9780137011247
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations ;
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000044

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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