The Resource Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
Resource Information
The item Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Extent
- 1 online resource (xxviii, 314 pages :)
- Note
- Includes index
- Contents
-
- What's wrong with PR?
- PR 2.0 vs. public relations
- PR 2.0 in a Web 2.0 world
- Traditional vs. new journalism
- PR is about relationships
- The language of new PR
- Blogger relations
- Social media releases (SMRs)
- Video news release (VNR) 2.0
- Corporate blogging
- Technology does not override the social sciences
- Social networks : the online hub for your brand
- Micromedia
- New "marketing" roles
- Community managers and customer service 2.0
- Socialization of communication and service
- The rules for breaking news
- A new guide to metrics
- PR 2.0 + PR 1.0 = putting the public back in public relations
- Isbn
- 9780137011247
- Label
- Putting the public back in public relations : how social media is reinventing the aging business of PR
- Title
- Putting the public back in public relations
- Title remainder
- how social media is reinventing the aging business of PR
- Statement of responsibility
- Brian Solis, Deirdre Breakenridge
- Language
- eng
- Cataloging source
- UMI
- http://library.link/vocab/creatorName
- Solis, Brian
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Breakenridge, Deirdre
- http://library.link/vocab/subjectName
-
- Public relations
- Social media
- Online social networks
- Label
- Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations
- Control code
- ocm428739866
- Dimensions
- unknown
- Extent
- 1 online resource (xxviii, 314 pages :)
- Form of item
- electronic
- Isbn
- 9780137011247
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations ;
- Reproduction note
- Electronic reproduction.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000044
- Label
- Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations
- Control code
- ocm428739866
- Dimensions
- unknown
- Extent
- 1 online resource (xxviii, 314 pages :)
- Form of item
- electronic
- Isbn
- 9780137011247
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations ;
- Reproduction note
- Electronic reproduction.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000044
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Putting-the-public-back-in-public-relations--how/WMF1P6aY2hw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Putting-the-public-back-in-public-relations--how/WMF1P6aY2hw/">Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Putting-the-public-back-in-public-relations--how/WMF1P6aY2hw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Putting-the-public-back-in-public-relations--how/WMF1P6aY2hw/">Putting the public back in public relations : how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
