Coverart for item
The Resource Public relations theory : application and understanding, edited by Brigitta R. Brunner

Public relations theory : application and understanding, edited by Brigitta R. Brunner

Label
Public relations theory : application and understanding
Title
Public relations theory
Title remainder
application and understanding
Statement of responsibility
edited by Brigitta R. Brunner
Contributor
Editor
Subject
Language
eng
Cataloging source
UMI
Index
index present
LC call number
HM1221
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Brunner, Brigitta R.
http://library.link/vocab/subjectName
Public relations
Label
Public relations theory : application and understanding, edited by Brigitta R. Brunner
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781119373155
Instantiates
Publication
Copyright
Note
What is Theory? -- Strategy -- Crisis Communication, Risk Communication, and Issues Management -- Diversity -- Ethics -- Dialogue and Organization-Public Relationships -- Social Media and Emerging Media: Theoretical Foundations -- Nonprofits -- Globalization -- Community -- Activism -- Media Relations and Challenge in a Digital Media Era -- Corporate Social Responsibility -- Health Public Relations -- Investor Relations -- Political Communication and Government Relations
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1151768089
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781119373148
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
Stock number
CL0501000108
Label
Public relations theory : application and understanding, edited by Brigitta R. Brunner
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781119373155
Publication
Copyright
Note
What is Theory? -- Strategy -- Crisis Communication, Risk Communication, and Issues Management -- Diversity -- Ethics -- Dialogue and Organization-Public Relationships -- Social Media and Emerging Media: Theoretical Foundations -- Nonprofits -- Globalization -- Community -- Activism -- Media Relations and Challenge in a Digital Media Era -- Corporate Social Responsibility -- Health Public Relations -- Investor Relations -- Political Communication and Government Relations
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1151768089
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781119373148
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
Stock number
CL0501000108

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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