The Resource Product Management For Dummies, Lawley, Brian

Product Management For Dummies, Lawley, Brian

Label
Product Management For Dummies
Title
Product Management For Dummies
Statement of responsibility
Lawley, Brian
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job-or simply aspire to break into a new role- Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye-and this friendly, authoritative guide lifts the curtain on what it takes to succeed
http://library.link/vocab/creatorName
Lawley, Brian
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Schure, Pamela
  • O'Reilly Media Company
Label
Product Management For Dummies, Lawley, Brian
Link
https://databases.mvlc.org/connect/oreilly?ID=9781119264026
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (384 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781119264026
System details
Mode of access: World Wide Web
Label
Product Management For Dummies, Lawley, Brian
Link
https://databases.mvlc.org/connect/oreilly?ID=9781119264026
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (384 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781119264026
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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