Coverart for item
The Resource Powerful social media, branding, PR practices

Powerful social media, branding, PR practices

Label
Powerful social media, branding, PR practices
Title
Powerful social media, branding, PR practices
Subject
Language
eng
Summary
"How to leverage the latest tools and techniques to create and launch great new products ... build or revitalize virtually any brand ... reach today's new influencers and stakeholders ... find new sources of value ... get your customers to love you, and stay in love with you!"--Resource description page
Cataloging source
UMI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Social media
  • Branding (Marketing)
  • Public relations
Label
Powerful social media, branding, PR practices
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132489522
Instantiates
Publication
Copyright
Note
  • Description based on resource description page (viewed Sept. 23, 2010)
  • "An e-burst of inspiration from the best books collections"--Cover
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The role of marketing in launching new products
  • Phil Baker
  • Effective branding begins with a name ... and other keys to creating brands people love
  • Brian D. Till and Donna Heckler
  • We are smarter than me
  • Barry Libert and Jon Spector
  • Your brand is not your logo
  • Robert Brunner and Stewart Emery, with Russ Hall
  • What could be more inspiring than honesty?
  • Jim Champy
  • Buy it!
  • PR 2.0 is here
  • Deirdre Breakenridge
  • PR 2.0 in a Web 2.0 world
  • Brian Solis and Deirdre Breakenridge
  • Walking the walk
  • Robert Brunner and Stewart Emery with Russ Hall
  • Active storytelling
  • Brian Solis and Deirdre Breakenridge
  • Social networking for promoting YOU as a brand
  • Brian Solis and Deirdre Breakenridge
  • Mark Magnacca
  • How to generate effective press releases for social networks
  • Brian Solis and Deirdre Breakenridge
  • Invention isn't everything
  • Phil Baker
  • To tweet or not to tweet
  • Natalie Canavor and Claire Meirowitz
  • Brand revitalization
  • Larry Light and Joan Kiddon
  • Know your fans
  • Barry Libert and Jon Spector
  • Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love
  • Brian D. Till and Donna Heckler
Control code
ocn670429345
Dimensions
unknown
Extent
1 online resource ([148] pages)
Form of item
electronic
Isbn
9780132489522
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000075
Label
Powerful social media, branding, PR practices
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132489522
Publication
Copyright
Note
  • Description based on resource description page (viewed Sept. 23, 2010)
  • "An e-burst of inspiration from the best books collections"--Cover
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The role of marketing in launching new products
  • Phil Baker
  • Effective branding begins with a name ... and other keys to creating brands people love
  • Brian D. Till and Donna Heckler
  • We are smarter than me
  • Barry Libert and Jon Spector
  • Your brand is not your logo
  • Robert Brunner and Stewart Emery, with Russ Hall
  • What could be more inspiring than honesty?
  • Jim Champy
  • Buy it!
  • PR 2.0 is here
  • Deirdre Breakenridge
  • PR 2.0 in a Web 2.0 world
  • Brian Solis and Deirdre Breakenridge
  • Walking the walk
  • Robert Brunner and Stewart Emery with Russ Hall
  • Active storytelling
  • Brian Solis and Deirdre Breakenridge
  • Social networking for promoting YOU as a brand
  • Brian Solis and Deirdre Breakenridge
  • Mark Magnacca
  • How to generate effective press releases for social networks
  • Brian Solis and Deirdre Breakenridge
  • Invention isn't everything
  • Phil Baker
  • To tweet or not to tweet
  • Natalie Canavor and Claire Meirowitz
  • Brand revitalization
  • Larry Light and Joan Kiddon
  • Know your fans
  • Barry Libert and Jon Spector
  • Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love
  • Brian D. Till and Donna Heckler
Control code
ocn670429345
Dimensions
unknown
Extent
1 online resource ([148] pages)
Form of item
electronic
Isbn
9780132489522
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000075

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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