Coverart for item
The Resource PR 2.0 is here : combine traditional PR with social media for heightened results, Deirdre Breakenridge

PR 2.0 is here : combine traditional PR with social media for heightened results, Deirdre Breakenridge

Label
PR 2.0 is here : combine traditional PR with social media for heightened results
Title
PR 2.0 is here
Title remainder
combine traditional PR with social media for heightened results
Statement of responsibility
Deirdre Breakenridge
Creator
Contributor
Author
Subject
Language
eng
Summary
"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward"--Resource description page
Cataloging source
UMI
http://library.link/vocab/creatorName
Breakenridge, Deirdre
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Breakenridge, Deirdre
http://library.link/vocab/subjectName
  • Public relations
  • Mass media and business
  • Social media
Label
PR 2.0 is here : combine traditional PR with social media for heightened results, Deirdre Breakenridge
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780131377684
Instantiates
Publication
Copyright
Note
  • Cover title
  • "An e-burst of inspiration from the best books."
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm601901649
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780131377684
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000061
System control number
(OCoLC)601901649
Label
PR 2.0 is here : combine traditional PR with social media for heightened results, Deirdre Breakenridge
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780131377684
Publication
Copyright
Note
  • Cover title
  • "An e-burst of inspiration from the best books."
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm601901649
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780131377684
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000061
System control number
(OCoLC)601901649

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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