The Resource Mobile marketing for dummies, by Michael Becker and John Arnold
Mobile marketing for dummies, by Michael Becker and John Arnold
Resource Information
The item Mobile marketing for dummies, by Michael Becker and John Arnold represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item Mobile marketing for dummies, by Michael Becker and John Arnold represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Summary
- "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
- Language
- eng
- Extent
- 1 online resource (xviii, 362 pages)
- Note
-
- Description based on print version record
- Includes index
- Contents
-
- Getting up to speed on mobile marketing
- Executing direct mobile marketing campaigns
- Mobile media, publishing, and advertising
- Mobile commerce and analytics
- The part of tens
- Label
- Mobile marketing for dummies
- Title
- Mobile marketing for dummies
- Statement of responsibility
- by Michael Becker and John Arnold
- Language
- eng
- Summary
- "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
- Cataloging source
- UMI
- http://library.link/vocab/creatorName
- Becker, Michael
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorDate
- 1972-
- http://library.link/vocab/relatedWorkOrContributorName
- Arnold, John
- Series statement
- For dummies
- http://library.link/vocab/subjectName
-
- Internet marketing
- Mobile computing
- Mobile commerce
- Label
- Mobile marketing for dummies, by Michael Becker and John Arnold
- Note
-
- Description based on print version record
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
- Control code
- ocn701106892
- Dimensions
- unknown
- Extent
- 1 online resource (xviii, 362 pages)
- Form of item
- electronic
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000083
- Label
- Mobile marketing for dummies, by Michael Becker and John Arnold
- Note
-
- Description based on print version record
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
- Control code
- ocn701106892
- Dimensions
- unknown
- Extent
- 1 online resource (xviii, 362 pages)
- Form of item
- electronic
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000083
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Mobile-marketing-for-dummies-by-Michael-Becker/tvcEqoNM5OE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Mobile-marketing-for-dummies-by-Michael-Becker/tvcEqoNM5OE/">Mobile marketing for dummies, by Michael Becker and John Arnold</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Mobile-marketing-for-dummies-by-Michael-Becker/tvcEqoNM5OE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Mobile-marketing-for-dummies-by-Michael-Becker/tvcEqoNM5OE/">Mobile marketing for dummies, by Michael Becker and John Arnold</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
