The Resource Mobile marketing for dummies, by Michael Becker and John Arnold

Mobile marketing for dummies, by Michael Becker and John Arnold

Label
Mobile marketing for dummies
Title
Mobile marketing for dummies
Statement of responsibility
by Michael Becker and John Arnold
Creator
Contributor
Author
Subject
Language
eng
Summary
"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Becker, Michael
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
Arnold, John
Series statement
For dummies
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile computing
  • Mobile commerce
Label
Mobile marketing for dummies, by Michael Becker and John Arnold
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470616680
Instantiates
Publication
Copyright
Note
  • Description based on print version record
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
Control code
ocn701106892
Dimensions
unknown
Extent
1 online resource (xviii, 362 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000083
Label
Mobile marketing for dummies, by Michael Becker and John Arnold
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470616680
Publication
Copyright
Note
  • Description based on print version record
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
Control code
ocn701106892
Dimensions
unknown
Extent
1 online resource (xviii, 362 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000083

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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