Coverart for item
The Resource Marketing to the social web : how digital customer communities build your business, Larry Weber

Marketing to the social web : how digital customer communities build your business, Larry Weber

Label
Marketing to the social web : how digital customer communities build your business
Title
Marketing to the social web
Title remainder
how digital customer communities build your business
Statement of responsibility
Larry Weber
Creator
Author
Subject
Language
eng
Summary
"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description page
Cataloging source
UMI
http://library.link/vocab/creatorName
Weber, Larry
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
Label
Marketing to the social web : how digital customer communities build your business, Larry Weber
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470410974
Instantiates
Publication
Copyright
Note
Description based on print version record
Bibliography note
Includes bibliographical references (pages 231-238) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does Facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner)
Control code
ocm614432846
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvii, 246 pages)
Form of item
electronic
Isbn
9780470410974
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000067
Label
Marketing to the social web : how digital customer communities build your business, Larry Weber
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470410974
Publication
Copyright
Note
Description based on print version record
Bibliography note
Includes bibliographical references (pages 231-238) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does Facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner)
Control code
ocm614432846
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvii, 246 pages)
Form of item
electronic
Isbn
9780470410974
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000067

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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