The Resource Marketing to the social web : how digital customer communities build your business, Larry Weber
Marketing to the social web : how digital customer communities build your business, Larry Weber
Resource Information
The item Marketing to the social web : how digital customer communities build your business, Larry Weber represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing to the social web : how digital customer communities build your business, Larry Weber represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Summary
- "Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description page
- Language
- eng
- Edition
- 2nd ed.
- Extent
- 1 online resource (xvii, 246 pages)
- Note
- Description based on print version record
- Contents
-
- The web is not a channel (and you're an aggregator, not a broadcaster)
- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people)
- Making the transition to the social web (first change your mindset)
- How to let customers say what they really think (and keep your job)
- Step one: observe and create a customer map (otherwise you can't get there from here)
- Step two: recruit community members (with a new toolbox and your own marketing skills)
- Step three: evaluate online conduit strategies (and don't forget search)
- Step four: engage communities in conversation (to generate word of mouse)
- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp)
- Step six: promote your community to the world (get 'em talking and clicking)
- Step seven: improve the community's benefits (don't just set it and forget it)
- The reputation aggregator strategy (we're number one!)
- The blog strategy (everybody's talking at me)
- The e-community strategy (go to their party or throw your own)
- The social networks strategy (connecting with a click)
- Does Facebook matter? (to marketers)
- Living and working in web 4.0 (it's right around the corner)
- Isbn
- 9780470410974
- Label
- Marketing to the social web : how digital customer communities build your business
- Title
- Marketing to the social web
- Title remainder
- how digital customer communities build your business
- Statement of responsibility
- Larry Weber
- Language
- eng
- Summary
- "Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future"--Resource description page
- Cataloging source
- UMI
- http://library.link/vocab/creatorName
- Weber, Larry
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Internet marketing
- Online social networks
- Label
- Marketing to the social web : how digital customer communities build your business, Larry Weber
- Note
- Description based on print version record
- Bibliography note
- Includes bibliographical references (pages 231-238) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does Facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner)
- Control code
- ocm614432846
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (xvii, 246 pages)
- Form of item
- electronic
- Isbn
- 9780470410974
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000067
- Label
- Marketing to the social web : how digital customer communities build your business, Larry Weber
- Note
- Description based on print version record
- Bibliography note
- Includes bibliographical references (pages 231-238) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does Facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner)
- Control code
- ocm614432846
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (xvii, 246 pages)
- Form of item
- electronic
- Isbn
- 9780470410974
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000067
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Marketing-to-the-social-web--how-digital/gpPqDNOa-80/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Marketing-to-the-social-web--how-digital/gpPqDNOa-80/">Marketing to the social web : how digital customer communities build your business, Larry Weber</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Marketing-to-the-social-web--how-digital/gpPqDNOa-80/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Marketing-to-the-social-web--how-digital/gpPqDNOa-80/">Marketing to the social web : how digital customer communities build your business, Larry Weber</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
