The Resource Marketing to Millennials, Fromm, Jeff

Marketing to Millennials, Fromm, Jeff

Label
Marketing to Millennials
Title
Marketing to Millennials
Statement of responsibility
Fromm, Jeff
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren't shy about sharing opinions • Refuse to remain passive consumers-they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential-swaying parents and peers • Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come
http://library.link/vocab/creatorName
Fromm, Jeff
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Garton, Christie
  • O'Reilly Media Company
http://library.link/vocab/subjectName
  • Marketing
  • Consumer behavior
Label
Marketing to Millennials, Fromm, Jeff
Link
https://databases.mvlc.org/connect/oreilly?ID=9780814433225
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (224 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780814433225
System details
Mode of access: World Wide Web
Label
Marketing to Millennials, Fromm, Jeff
Link
https://databases.mvlc.org/connect/oreilly?ID=9780814433225
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (224 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780814433225
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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