Coverart for item
The Resource Marketing strategy from the masters : collections

Marketing strategy from the masters : collections

Label
Marketing strategy from the masters : collections
Title
Marketing strategy from the masters
Title remainder
collections
Subject
Language
eng
Summary
"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page
Member of
Cataloging source
UMI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
FTPress Delivers collections
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Branding (Marketing)
Label
Marketing strategy from the masters : collections
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132617642
Instantiates
Publication
Copyright
Note
Title from resource description page (viewed Feb. 4, 2011)
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Marketing in the public sector
  • Philip Kotler, Nancy Lee
  • Marketing metrics, 2nd edition
  • Paul W. Farris ... [and others]
  • Six rules for brand revitalization
  • Larry Light and Joan Kiddon
  • Real-time marketing for business growth
  • Monique Reece
Control code
ocn702369389
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780132617642
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000084
System control number
(OCoLC)702369389
Label
Marketing strategy from the masters : collections
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132617642
Publication
Copyright
Note
Title from resource description page (viewed Feb. 4, 2011)
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Marketing in the public sector
  • Philip Kotler, Nancy Lee
  • Marketing metrics, 2nd edition
  • Paul W. Farris ... [and others]
  • Six rules for brand revitalization
  • Larry Light and Joan Kiddon
  • Real-time marketing for business growth
  • Monique Reece
Control code
ocn702369389
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780132617642
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000084
System control number
(OCoLC)702369389

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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