Coverart for item
The Resource Marketing metrics : the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]

Marketing metrics : the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]

Label
Marketing metrics : the definitive guide to measuring marketing performance
Title
Marketing metrics
Title remainder
the definitive guide to measuring marketing performance
Statement of responsibility
Paul W. Farris ... [and others]
Contributor
Subject
Language
eng
Cataloging source
UMI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Farris, Paul
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing
Label
Marketing metrics : the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780137053094
Instantiates
Publication
Copyright
Note
  • Description based on print version record
  • Rev. edition of: Marketing metrics : 50+ metrics every executive should master. 2006. Cf. pages [iv]
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics
Control code
ocm608305615
Dimensions
unknown
Edition
2nd ed.
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780137053094
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000065
System control number
(OCoLC)608305615
Label
Marketing metrics : the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780137053094
Publication
Copyright
Note
  • Description based on print version record
  • Rev. edition of: Marketing metrics : 50+ metrics every executive should master. 2006. Cf. pages [iv]
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics
Control code
ocm608305615
Dimensions
unknown
Edition
2nd ed.
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780137053094
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000065
System control number
(OCoLC)608305615

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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