Coverart for item
The Resource Marketing by the numbers : how to measure and improve the ROI of any campaign, Leland Harden and Bob Heyman

Marketing by the numbers : how to measure and improve the ROI of any campaign, Leland Harden and Bob Heyman

Label
Marketing by the numbers : how to measure and improve the ROI of any campaign
Title
Marketing by the numbers
Title remainder
how to measure and improve the ROI of any campaign
Statement of responsibility
Leland Harden and Bob Heyman
Title variation
  • How to measure and improve the ROI of any campaign
  • How to measure and improve the return on investment of any campaign
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Harden, Leland
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1948-
http://library.link/vocab/relatedWorkOrContributorName
Heyman, Bob
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet marketing
  • Marketing
Label
Marketing by the numbers : how to measure and improve the ROI of any campaign, Leland Harden and Bob Heyman
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814416204
Instantiates
Publication
Copyright
Note
  • Description based on print version record
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: How to drive successful marketing ROI. Case study #1: Ace Hardware -- Principles for measuring marketing ROI : what to measure and how to measure it. Case study #2: Ice.com -- Measuring the immeasurable : branding, buzz and social media -- Mapping marketing ROI to the sales funnel. Case study #3: Nike -- Best practices : budgeting and projecting marketing ROI -- Tools for measuring online performance to maximize ROI. Special section A: Measuring with Marshall -- ROI in the enterprise. Case study #4: Epic change. Special section B: Marketing ROI basics
Control code
ocn711779585
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
electronic
Isbn
9780814416211
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000087
System control number
(OCoLC)711779585
Label
Marketing by the numbers : how to measure and improve the ROI of any campaign, Leland Harden and Bob Heyman
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814416204
Publication
Copyright
Note
  • Description based on print version record
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: How to drive successful marketing ROI. Case study #1: Ace Hardware -- Principles for measuring marketing ROI : what to measure and how to measure it. Case study #2: Ice.com -- Measuring the immeasurable : branding, buzz and social media -- Mapping marketing ROI to the sales funnel. Case study #3: Nike -- Best practices : budgeting and projecting marketing ROI -- Tools for measuring online performance to maximize ROI. Special section A: Measuring with Marshall -- ROI in the enterprise. Case study #4: Epic change. Special section B: Marketing ROI basics
Control code
ocn711779585
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
electronic
Isbn
9780814416211
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000087
System control number
(OCoLC)711779585

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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