The Resource Marketing Made Simple, Reynolds, Paul

Marketing Made Simple, Reynolds, Paul

Label
Marketing Made Simple
Title
Marketing Made Simple
Statement of responsibility
Reynolds, Paul
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing
http://library.link/vocab/creatorName
Reynolds, Paul
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Lancaster, Geoff
  • O'Reilly Media Company
Label
Marketing Made Simple, Reynolds, Paul
Link
https://databases.mvlc.org/connect/oreilly?ID=9780750647717
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (256 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780750647717
System details
Mode of access: World Wide Web
Label
Marketing Made Simple, Reynolds, Paul
Link
https://databases.mvlc.org/connect/oreilly?ID=9780750647717
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (256 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780750647717
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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