The Resource Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein
Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein
Resource Information
The item Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.This item is available to borrow from 1 library branch.
Resource Information
The item Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Merrimack Valley Library Consortium.
This item is available to borrow from 1 library branch.
- Extent
- 1 online resource (xxiii, 418 pages)
- Contents
-
- Reviewing and reporting progress
- Procedures for managing site updates
- Introducing content management
- Content management in action : a practical example
- Key concepts and building blocks
- Content management systems (CMS)
- Tackling a content management project
- A CRM primer
- Understanding your users
- Personalization
- Community
- Customer service
- The promises and challenges of web site measurement
- The evolution of e-intelligence
- Measurement approaches and techniques
- Reporting and analysis
- How to improve a web site
- Tackling a web site measurement project
- Isbn
- 9780080510644
- Label
- Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement
- Title
- Maintaining & evolving successful commercial Web sites
- Title remainder
- managing change, content, customer relationships, and site measurement
- Statement of responsibility
- Ashley Friedlein
- Title variation
- Maintaining and evolving successful commercial Web sites
- Language
- eng
- Cataloging source
- UMI
- http://library.link/vocab/creatorName
- Friedlein, Ashley
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
- Web sites
- Label
- Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project
- Control code
- ocn824969660
- Dimensions
- unknown
- Extent
- 1 online resource (xxiii, 418 pages)
- Form of item
-
- online
- electronic
- Isbn
- 9780080510644
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000183
- Label
- Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project
- Control code
- ocn824969660
- Dimensions
- unknown
- Extent
- 1 online resource (xxiii, 418 pages)
- Form of item
-
- online
- electronic
- Isbn
- 9780080510644
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- CL0500000183
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Maintaining--evolving-successful-commercial-Web/NMkLRa6Xol0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Maintaining--evolving-successful-commercial-Web/NMkLRa6Xol0/">Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.mvlc.org/portal/Maintaining--evolving-successful-commercial-Web/NMkLRa6Xol0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.mvlc.org/portal/Maintaining--evolving-successful-commercial-Web/NMkLRa6Xol0/">Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.mvlc.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.mvlc.org/">Merrimack Valley Library Consortium</a></span></span></span></span></div>
