Coverart for item
The Resource Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein

Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein

Label
Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement
Title
Maintaining & evolving successful commercial Web sites
Title remainder
managing change, content, customer relationships, and site measurement
Statement of responsibility
Ashley Friedlein
Title variation
Maintaining and evolving successful commercial Web sites
Creator
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Friedlein, Ashley
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
Web sites
Label
Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781558608306
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project
Control code
ocn824969660
Dimensions
unknown
Extent
1 online resource (xxiii, 418 pages)
Form of item
  • online
  • electronic
Isbn
9780080510644
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000183
Label
Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement, Ashley Friedlein
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9781558608306
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project
Control code
ocn824969660
Dimensions
unknown
Extent
1 online resource (xxiii, 418 pages)
Form of item
  • online
  • electronic
Isbn
9780080510644
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000183

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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