Coverart for item
The Resource Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel

Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel

Label
Instant appeal : the 8 primal factors that create blockbuster success
Title
Instant appeal
Title remainder
the 8 primal factors that create blockbuster success
Statement of responsibility
Vicki Kunkel
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Kunkel, Vicki
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
American Management Association
http://library.link/vocab/subjectName
  • Success in business
  • Success
  • Consumer behavior
  • Interpersonal relations
Label
Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814410219
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [260]-282) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
Control code
ocm428740672
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
electronic
Isbn
9780814410219
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000044
System control number
(OCoLC)428740672
Label
Instant appeal : the 8 primal factors that create blockbuster success, Vicki Kunkel
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780814410219
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [260]-282) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
Control code
ocm428740672
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
electronic
Isbn
9780814410219
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000044
System control number
(OCoLC)428740672

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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