The Resource Innovation and New Product Planning, Kahn, Kenneth

Innovation and New Product Planning, Kahn, Kenneth

Label
Innovation and New Product Planning
Title
Innovation and New Product Planning
Statement of responsibility
Kahn, Kenneth
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management
http://library.link/vocab/creatorName
Kahn, Kenneth
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Mohan, Mayoor
  • O'Reilly Media Company
Label
Innovation and New Product Planning, Kahn, Kenneth
Link
https://databases.mvlc.org/connect/oreilly?ID=9781000327328
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (260 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781000327328
System details
Mode of access: World Wide Web
Label
Innovation and New Product Planning, Kahn, Kenneth
Link
https://databases.mvlc.org/connect/oreilly?ID=9781000327328
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (260 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9781000327328
System details
Mode of access: World Wide Web

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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