Coverart for item
The Resource Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand, (electronic resource)

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand, (electronic resource)

Label
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
Title
Highly recommended
Title remainder
harnessing the power of word of mouth and social media to build your brand and your business
Statement of responsibility
Paul M. Rand
Creator
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Rand, Paul
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Oral communication
  • English language
  • Social media
Label
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand, (electronic resource)
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780071816212
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword / by Margo Georgiadis, President, Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together
Control code
ocn865512074
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Isbn
9780071816229
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000351
System control number
(OCoLC)865512074
Label
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand, (electronic resource)
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780071816212
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword / by Margo Georgiadis, President, Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together
Control code
ocn865512074
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Isbn
9780071816229
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000351
System control number
(OCoLC)865512074

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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