The Resource Grow

Grow

Label
Grow
Title
Grow
Creator
Subject
Summary
Ten years of research uncover the secret source of growth and profit ...Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent--have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies--"The Stengel 50"--would have been 400 percent more profitable than an investment in the S&P 500. Growis based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and valuesinto an action framework -- how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.From the Hardcover edition
http://library.link/vocab/creatorName
Stengel, Jim
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business
  • Management
  • Nonfiction
Label
Grow
Instantiates
Publication
Control code
OVERDRIVE:23375a7e-f269-4cf1-8bba-e1bf945c446b
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780307720375
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Grow
Publication
Control code
OVERDRIVE:23375a7e-f269-4cf1-8bba-e1bf945c446b
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780307720375
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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