The Resource Event marketing : how to successfully promote events, festivals, conventions, and expositions, C. A. Preston

Event marketing : how to successfully promote events, festivals, conventions, and expositions, C. A. Preston

Label
Event marketing : how to successfully promote events, festivals, conventions, and expositions
Title
Event marketing
Title remainder
how to successfully promote events, festivals, conventions, and expositions
Statement of responsibility
C. A. Preston
Title variation
Hhow to successfully promote events, festivals, conventions, and expositions
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Preston, Chris
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Wiley event management series
http://library.link/vocab/subjectName
Special events
Label
Event marketing : how to successfully promote events, festivals, conventions, and expositions, C. A. Preston
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470891070
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies
Control code
ocn806224167
Dimensions
unknown
Edition
2nd ed.
Extent
online resource (1 volume)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000159
System control number
(OCoLC)806224167
Label
Event marketing : how to successfully promote events, festivals, conventions, and expositions, C. A. Preston
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470891070
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies
Control code
ocn806224167
Dimensions
unknown
Edition
2nd ed.
Extent
online resource (1 volume)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000159
System control number
(OCoLC)806224167

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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