Coverart for item
The Resource Effective branding begins with a name ... and other keys to creating brands people love, Brian D. Till and Donna Heckler

Effective branding begins with a name ... and other keys to creating brands people love, Brian D. Till and Donna Heckler

Label
Effective branding begins with a name ... and other keys to creating brands people love
Title
Effective branding begins with a name ... and other keys to creating brands people love
Statement of responsibility
Brian D. Till and Donna Heckler
Creator
Contributor
Author
Subject
Language
eng
Summary
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page
Cataloging source
UMI
http://library.link/vocab/creatorDate
1960-
http://library.link/vocab/creatorName
Till, Brian
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
  • 1963-
  • 1960-
  • 1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Heckler, Donna
  • Till, Brian
  • Heckler, Donna
http://library.link/vocab/subjectName
Branding (Marketing)
Label
Effective branding begins with a name ... and other keys to creating brands people love, Brian D. Till and Donna Heckler
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132143233
Instantiates
Publication
Copyright
Note
  • Cover title
  • "An e-burst of inspiration from the best books."
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm601901621
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780132143233
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000061
System control number
(OCoLC)601901621
Label
Effective branding begins with a name ... and other keys to creating brands people love, Brian D. Till and Donna Heckler
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780132143233
Publication
Copyright
Note
  • Cover title
  • "An e-burst of inspiration from the best books."
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocm601901621
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780132143233
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000061
System control number
(OCoLC)601901621

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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