Coverart for item
The Resource Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary

Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary

Label
Digital marketing analytics : making sense of consumer data in a digital world
Title
Digital marketing analytics
Title remainder
making sense of consumer data in a digital world
Statement of responsibility
Chuck Hemann, Ken Burbary
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Hemann, Chuck
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Burbary, Ken
http://library.link/vocab/subjectName
  • Internet marketing
  • Digital media
  • Social media
  • Marketing
Label
Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133150933
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launching a new product -- Formulating your research plan -- Making reports easy to understand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence
Control code
ocn850705700
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
  • online
  • electronic
Isbn
9780133150933
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000226
System control number
(OCoLC)850705700
Label
Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133150933
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launching a new product -- Formulating your research plan -- Making reports easy to understand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence
Control code
ocn850705700
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
  • online
  • electronic
Isbn
9780133150933
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000226
System control number
(OCoLC)850705700

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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