Coverart for item
The Resource Data mining techniques : for marketing, sales, and customer relationship management, Gordon S Linoff, Michael J Berry

Data mining techniques : for marketing, sales, and customer relationship management, Gordon S Linoff, Michael J Berry

Label
Data mining techniques : for marketing, sales, and customer relationship management
Title
Data mining techniques
Title remainder
for marketing, sales, and customer relationship management
Statement of responsibility
Gordon S Linoff, Michael J Berry
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Linoff, Gordon
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Berry, Micahel J. A
http://library.link/vocab/subjectName
  • Data mining
  • Marketing
  • Business
Label
Data mining techniques : for marketing, sales, and customer relationship management, Gordon S Linoff, Michael J Berry
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470650936
Instantiates
Publication
Copyright
Note
  • Berry's name appears first on the 2nd edition
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101 : what you should know about data -- Descriptions and prediction : profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Knowing when to worry : using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new : pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables : making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say : text mining
Control code
ocn801812997
Dimensions
unknown
Edition
3rd ed.
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780470650936
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000155
System control number
(OCoLC)801812997
Label
Data mining techniques : for marketing, sales, and customer relationship management, Gordon S Linoff, Michael J Berry
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470650936
Publication
Copyright
Note
  • Berry's name appears first on the 2nd edition
  • Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101 : what you should know about data -- Descriptions and prediction : profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Knowing when to worry : using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new : pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables : making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say : text mining
Control code
ocn801812997
Dimensions
unknown
Edition
3rd ed.
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780470650936
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000155
System control number
(OCoLC)801812997

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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