The Resource Customers First: : Dominate Your Market by Winning Them Over Where It Counts the Most, Bueno, Bolivar

Customers First: : Dominate Your Market by Winning Them Over Where It Counts the Most, Bueno, Bolivar

Label
Customers First: : Dominate Your Market by Winning Them Over Where It Counts the Most
Title
Customers First:
Title remainder
Dominate Your Market by Winning Them Over Where It Counts the Most
Statement of responsibility
Bueno, Bolivar
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
"B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world-using the very process outlined in this book." -BERT JACOBS, chief executive optimist, The Life is good Company "B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table "brand lovers" rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in today's marketplace! - DARRYL "DC" COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox " Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.'s advice? I don't care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better." -DAVID RATNER, owner, Dave's Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION... Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; they're the core of Apple's dominant position in portable devices; and they're the reason why no other premium grocery chain can take a bite out of Whole Foods' market share. Customers First , by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization's performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand's most passionate customers-and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business's DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories-among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines- and a detailed sample case study that shows effective Brand Modeling practices in a..
http://library.link/vocab/creatorName
Bueno, Bolivar
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
O'Reilly Media Company
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Success in business
Label
Customers First: : Dominate Your Market by Winning Them Over Where It Counts the Most, Bueno, Bolivar
Link
https://databases.mvlc.org/connect/oreilly?ID=9780071787871
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (224 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780071787871
System details
Mode of access: World Wide Web
Label
Customers First: : Dominate Your Market by Winning Them Over Where It Counts the Most, Bueno, Bolivar
Link
https://databases.mvlc.org/connect/oreilly?ID=9780071787871
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (224 pages)
Form of item
online
Issuing body
Made available through: O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780071787871
System details
Mode of access: World Wide Web

Library Locations

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      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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