The Resource Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster

Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster

Label
Connective branding : building brand equity in a demanding world
Title
Connective branding
Title remainder
building brand equity in a demanding world
Statement of responsibility
Claudia Fisher-Buttinger and Christine Vallaster
Title variation
Building brand equity in a demanding world
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Fisher-Buttinger, Claudia
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Vallaster, Christine
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Corporate image
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470512401
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn926045048
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000660
System control number
(OCoLC)926045048
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780470512401
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn926045048
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000660
System control number
(OCoLC)926045048

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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