Coverart for item
The Resource Branding strategies for success, Larry Light ... [et al]

Branding strategies for success, Larry Light ... [et al]

Label
Branding strategies for success
Title
Branding strategies for success
Statement of responsibility
Larry Light ... [et al]
Contributor
Subject
Genre
Language
eng
Cataloging source
UMI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1949-
  • 1960-
  • 1963-
  • 1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Light, Larry
  • Kiddon, Joan
  • Till, Brian
  • Heckler, Donna
  • Mathews, Ryan
  • Wacker, Watts
  • Brunner, Robert
  • Emery, Stewart
  • Hall, Russ
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • McDonald's Corporation
  • Marketing
  • Storytelling
  • Corporate culture
  • Industrial design
  • New products
  • Industrial design coordination
Label
Branding strategies for success, Larry Light ... [et al]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133039030
Instantiates
Publication
Note
A compilation of four FT Press/Pearson titles
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall
Control code
ocn801811776
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780133039030
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000155
System control number
(OCoLC)801811776
Label
Branding strategies for success, Larry Light ... [et al]
Link
http://databases.mvlc.org/connect/safari?uiCode=&xmlId=9780133039030
Publication
Note
A compilation of four FT Press/Pearson titles
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall
Control code
ocn801811776
Dimensions
unknown
Extent
online resource (1 volume)
Form of item
electronic
Isbn
9780133039030
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000155
System control number
(OCoLC)801811776

Library Locations

    • Merrimack Valley Library ConsortiumBorrow it
      4 High Street, Suite 175, North Andover, MA, 01845, US
      42.7009413 -71.1255084
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